You built real expertise
inside orgs that had your back. Going solo, you're on your own.
You're not the only one doing the math this year. Here's what it takes, in weeks and dollars, to go from 'I have an idea' to 'I have a business.'
Hi, I'm Jonah, your org-chart without the headcount.
Here’s the bit nobody puts in your leaving-do speech: the marketing team, IT desk, the person getting invoices out and keeping your website up - they don’t walk out the door with you.
I built this calculator to show what replacing them actually costs, in weeks and dollars. Choose what you'll DIY and what you'll invest with me.
Here’s the bit nobody puts in your leaving-do speech: the marketing team, IT desk, the person getting invoices out and keeping your website up - they don’t walk out the door with you.
I built this calculator to show what replacing them actually costs, in weeks and dollars. Choose what you'll DIY and what you'll invest with me.
The smart money's going all-in on something you own.
There's never been a better time to back yourself. 'Founder' titles on LinkedIn jumped 69% in '25 - a shift driven by necessity as much as ambition. Here's what it costs in time and money, to invest in yourself.
DIY hrs
245.5
Your time
$18,413
Weeks to launch
40.9
DIY hours
245.5
Weeks, DIY part
40.9
Value of your time
$18,413
Investment for my support
$8,400
Total weeks to launch
40.9
Portals, dashboards, assessment tools, calculators like this one
Value proposition, name, origin story, key messages, proof-pillars
Logos, icons, favicon, typography, website build, imagery
Your AI workspace, trained on your voice, offers, custom skills, knowledge
First 60 days of social and media, planned out and created
Domain, email, AI tools & workspace, book & pay systems
This runs at a first-timer's pace, because most first attempts are slow - and rough. At your rate, that's $18,413 in hours spent while you're not billing others for your expertise. Want these numbers sent to you?
Hi, I'm Jonah, your org-chart without the headcount.
Launching your new venture
One capable operator who helps you launch and get back to billable work faster than you'd manage alone.
I work with expert practitioners and corporate leaders turning their skills into a second revenue stream or significant founder-led business.
No agency, no handoffs - you work with me from start to launch. Built lean, the way a startup should roll.
The result: the expertise that made you credible, now with a brand ready for business.
If your IP exists but your market-ready infrastructure does not, let's talk.
The result: the expertise that made you credible, now with a brand ready for business. If your IP exists but your market-ready infrastructure does not, let's talk.
What I bring and build:
- Online presence and digital product architecture and build
- Brand and visual design
- Lead-gen campaigns that convert
- 90-day plans to build your profile
- The operational layer that holds it together
Blue-chip clients from my corporate/agency days
Email yourself a copy - future you will thank you
We'll send your startup time and cost so you can pull them up later.
Now let's check your math.
Book a Reality Call with me on your launch plan, timeline and numbers. A discussion that leaves you with advice you can use with all burning questions answered. $150 AUD, credited back if you choose to engage me.
Now let's check your math.
Book a Reality Call with me on your launch plan, timeline and numbers. A discussion that leaves you with advice you can use with all burning questions answered. $150 AUD, credited back if you choose to engage me.
Shipped in 2026.
Three recent case studies.
Co-founded with Jac Phillips, I built a diagnostic for the future of leadership. Turning Jac's expertise and IP into a reliability-tested assessment with architecture, engine, and dashboard, wrapped in a brand for global leaders.
A group of accomplished leaders, one bold vision. Zero-to-government ready in 16 days - brand narrative, visual identity, video scripting and production and workspace set up. One person, one deadline, not a single day of delay.
An APAC talent acquisition leader reimagining how career advisory delivers for professionals and organisations in a human, authentic, no-jargon way. New brand, website, comms plan, and a confident launch.
Launching soon.